Top 10 Digital Marketing Trends in India

In this article, you will read about the basic concepts of Digital Marketing, why it is important and the top 10 Digital Marketing Trends in India.

The fact that the world is getting digitalized by the day is of no doubt. The Internet is attracting more and more people everyday throughout the world. Well, why wouldn't it? It can fetch you whatever information you are looking for. 

You want a cooking recipe? Google it.

You want to know about the weather? Google it.

You want to buy something but are too lazy to go shopping? Order it online.

Marketing is another phenomenon that is getting more popular online since it is easier, quicker and overall more convenient.

Now, this brings us to the question:

WHAT IS DIGITAL MARKETING?

Digital Marketing, in the simplest sense, would be the selling of products and services that involves electronic devices. This form of marketing uses digital technologies like computers and mobile phones to promote their products and services.

It can use various channels such as SEO, social media and mobile applications.

Another popular question would be:

WHY IS DIGITAL MARKETING IMPORTANT?

Having an online presence gives an immediate advantage by increasing your reach and conveying your message to the audience. 

People spend a lot of time on the internet so why not engage with them somewhere you will easily find them? 

Here, we can talk about some important points that tell us the importance of Digital Marketing :- 

1. YOU CAN TARGET YOUR IDEAL AUDIENCE

Targeting people who have an interest in your products and services is an absolute bliss. You can study the behavior of your audience online and understand their choice and preference. This will help shaping the right digital marketing campaigns which in turn will help reach the right people.

2. REACHING PEOPLE WHERE THEY SPEND THEIR TIME

The Internet has become an integral part of everyone's life today. Internet users are increasing rapidly throughout the globe. Building an online presence will help you reach more leads that want your products and services.

3. IMPRESSIVE RETURN ON INVESTMENT

Online Marketing strategies bring great return on investment. It is also cost-effective to use online marketing methods.

4. BRAND DEVELOPMENT

A company's brand name and reputation can be built using digital platforms. An attractive website, social media pages and advertisements are some of the ways by which businesses can interact with their audience and build its brand.

5. LOW COST

When we talk about the cost, marketing and advertising cost can turn out to be real financial burdens. Digital Marketing can offer a much affordable alternative to the traditional way.

Now, let us look at some of the latest digital marketing trends in India that set it apart from the traditional marketing strategies.

TOP 10 DIGITAL MARKETING TRENDS IN INDIA

1. SOCIAL MEDIA ENGAGEMENT

Digital marketing has benefited greatly from social media platforms. To expand the brand's online reach, digital marketing agencies employ social media to communicate with new customers and users. New ways to engage with new clients are social media sites like Facebook, Instagram, Twitter, Linked-in, and Pinterest.

2. GOOGLE LISTING AND LOCAL SEO

Google is the most popular search engine on the planet. Every day, billions of people use Google's search engine to find what they're looking for in a single click. As a result, Google listing is one of the most effective strategies to promote a client's brand and improve sales. Google offers a variety of services, one of which is local SEO. The firm can inform clients what it offers and how it can help make their lives easier by using local SEO and Google listings. Google offers these packages at a variety of pricing to ensure that every company, large or small, may benefit from its services and get better outcomes.

3. CONTENT MARKETING

Content reigns supreme. Every time a person views a website, they are inundated with information. Content marketing entails arranging and marketing content in such a way that the buyer or user does not become overwhelmed by it and absorbs it positively. Stuffing keywords to rank higher with nonsense material can have a negative impact on the website's or social media post's performance; as a result, it's critical to maintain the content brief and simple to keep the consumer happy. Content marketing also entails promoting a product with minimal content in order to convey as much information as possible about the brand and its products and services.

4. MICRO-BLOGGING

In the area of digital marketing, microblogging platforms are becoming increasingly popular. Microblogging entails writing a 140-character social media post and promoting it across all channels. The most well-known microblogging platform is Twitter. Tumblr, Pinterest, Instagram, and Facebook are examples of other microblogging sites. These platforms are ideal for using microblogging to promote a company and its products. Other networks exist, but most digital marketers use these channels in conjunction with copywriting material to assist the post reach a larger audience and grow their customer base.

5. CHATBOTS

Chatbots are a terrific way for a brand's website to engage customers and keep them on the site for longer. Chatbots not only help customers engage with brands, but they also assist brands show customers what services and products they have to offer. In 2020, chatbots were responsible for 85 percent of customer care, and this number is expected to rise in 2021 as artificial intelligence is included into chatbots. Chatbots are in charge of providing timely responses to customers, which aids in improving the customer's online experience. Many clients like to deal with Chatbots since they are accountable and provide accurate responses to enquiries.

6. ANALYTICS

Marketing and analytics are inextricably linked. If a company does not invest in good analytics, it will find it difficult to remain at the top of search engine results. Every brand need a sales, customer engagement, retention, and profit study. Analyzing all of these factors is critical for maintaining a positive customer relationship. There are a plethora of ways to advertise a business and reach out to customers, but without thorough analysis of marketing techniques and how successful they have been, the brand will be unable to make future promotional decisions. As a result, obtaining business insights is critical and should be prioritized.

7. PROPER KEYWORD RESEARCH AND PLACEMENT

In digital marketing, keywords are incredibly useful. Digital marketing is complex, involving a variety of approaches to improve a brand's performance. Keyword research is selecting the appropriate keywords that are associated with the brand and incorporating them into the content so that the user is directed to the brand's website or social media account. Keywords assist in expanding the brand's reach to more and more clients, resulting in increased sales and profit. There are numerous keyword research tools available, including Google Keyword Planner, Ahrefs, and others. These tools assist digital marketers in determining the appropriate volume for a given keyword in order to boost a brand's online presence. 

8. INFLUENCER MARKETING

Influencer marketing entails using significant figures to spread the word about a business and its offerings to people. Users tend to trust leaders in their fields, therefore influencer marketing can be quite useful in terms of marketing a company and improving its image. Customers trust influencers and their remarks more than what brands say for themselves, according to 63 percent of customers. In addition, 58 percent of consumers have purchased new products in the past few months as a result of word-of-mouth from influencers. With these techniques, YouTube celebrities may have a big impact on niche audiences, and word about the brand can spread quickly. 

9. VIDEO MARKETING

Video marketing is no longer limited to YouTube, but has expanded to include other platforms as well. Instagram reels, Facebook video, and linked-in all assist brands in putting out video on their platforms and allowing others to view it, which is a terrific Digital Marketing Trend for 2021. Every one of these sites has a sizable user base, and consumers prefer to watch videos to reading long articles and crafting one-liners. When it comes to video marketing, YouTube video marketing is also a major role. As a result, video marketing will be one of the most important digital marketing trends in 2021, which every digital marketing agency should consider.

10. BROWSER PUSH NOTIFICATION

Push notifications are a great method to alert consumers to any new updates or products that your company has to offer. Users can now turn on push notifications for a specific website in their browser to receive new updates or changes in the product or service. When the user surfs the internet, this notifies or alerts the user. In 2020, this service will be available in 85 percent of establishments. For greater consumer engagement and retention, many firms are implementing browser push notifications.

CONCLUSION 

All of these trends and methods will determine who will win the race in 2021 for brand digital marketing. These Latest Digital Marketing Trends can be taken into account by any digital marketing business and tweaked to achieve the desired results for their clients. As digital marketing evolves and new keywords are launched on a daily basis, it is critical to investigate all options and make the most of them.